Who We Are

"Strive not to be a success, but rather to be of value" ~ Einstein

We are a multifaceted servicing company with a focus on increasing customer acquisition and retention through the use of innovative and strategic technologies and services. We will integrate seamlessly within your company’s culture to build great leaders who create a lasting impact and leave a positive imprint for the good of their customers and stakeholders.

Our Mission

Our mission is to deliver exceptional service that fosters growth for our clients through an intimate understanding of their unique business models. We are dedicated to working collaboratively within their specific arenas to create innovative solutions that drive success and ensure long-term sustainability.

Our Vision

Our vision is to be the premier partner for businesses, driven by the belief that success stems from strong relationship building and a customer-centric focus. We strive to create meaningful connections and deliver tailored solutions that empower our clients to achieve their fullest potential and drive lasting impact in their industries

Our Founders

JD Lewis Jr.

Founder/CEO

As CEO of The Amasu Group, JD brings a myriad of experiences and fundamental life lessons, which allows him to understand and navigate the challenges of todays market place. His focus is on the success of our clients, communities, and partners.


From an early age JD has had an eye for business. From his first job as a paperboy to managing sales in the US and Canada for a global tire company, he has always worked with a core belief that you succeed when your team succeeds. 


JD holds a Bachelor’s Degree in Business Administration and an Associates in Computer Engineering. He also has over 30 years in B2B and B2C sales leadership and account management, and over 15 years in the manufacturing and wholesale sectors.  


JD has worked domestically and internationally with companies including Michelin, Goodyear, and Magna Tyres USA to companies as well as single location owners. All received the same level of professional service no matter the size. 


JD is a proud US Navy veteran and qualified member of the United States Submarine Service. He served in 2 campaigns, Operation Desert Shield and Operations Dessert Storm. He served as divisional counselor and divisional trainer in addition to his other duties. He currently continues his acts of service as a mentor for amputees through Hanger Clinics peer to peer counseling program. He also serves at his local veterans administration. 


Schedule An Appointment with JD
Elgin C. Carelock

Founder/CMO

Elgin Carelock is a distinguished professional with a wealth of experience and expertise accumulated over more than two decades in the business world. With over 20 years in retail management, Elgin has demonstrated exceptional prowess in overseeing retail operations, driving sales, and leading teams to surpass performance targets. His career is further marked by 15 years of success in business development and sales, where he has consistently spearheaded growth initiatives and expanded market presence for diverse organizations.


Elgin also brings 12 years of corporate marketing experience to his repertoire, having crafted and executed impactful marketing campaigns that significantly enhance brand visibility and customer engagement. His strategic vision is evident in his 12 years dedicated to business planning, scaling, and sustainability, guiding companies through complex market environments towards long-term success. Elgin holds a BS in Business Management and an MBA in Marketing, underscoring his solid educational foundation.


Specializing in leadership development, optimizing corporate cultures, and building strategic plans, Elgin excels in fostering environments where businesses thrive. 


His unique blend of hands-on management experience and strategic planning expertise makes him an invaluable asset for any organization aiming to achieve sustained growth and operational excellence.

Schedule An Appointment with Elgin

Why Trust Us

At the Amasu Group, our team deeply understands the critical importance of our clients delivering exceptional value to their customers. We recognize that in today’s competitive marketplace, it is not enough to simply offer a product or service; it must stand out by consistently meeting and exceeding customer expectations. Our commitment is to work closely with our clients to ensure that their offerings are intuitive and easy to use, providing a seamless and satisfying user experience. By focusing on usability, we help our clients create products and services that are accessible and enjoyable for their customers, thereby enhancing overall satisfaction and loyalty.

Moreover, the Amasu Group is dedicated to ensuring that our clients’ brand experiences are unparalleled in their respective markets. We collaborate with our clients to develop and implement strategies that highlight the unique strengths and qualities of their brands, making them not only competitive but also leaders in their fields. Our holistic approach encompasses every touchpoint of the customer journey, from initial awareness to post-purchase support, ensuring a consistent and exceptional brand experience. By prioritizing excellence and innovation, we help our clients position themselves as top-tier providers, delivering unmatched value and establishing a strong, loyal customer base.

30+ Years of Sales Management

20+ Years of Retail Management

Veteran Owned Business

10+ Years of Leadership Development